Find Your Soulmate with Online Personals
A Guide to Writing Personal Ads that Work!

If you'd like to find your Soulmate through Online Dating, then you've probably thought about using personal ads. I've had contacts with thousands of single women from all over the world - which qualifies me to write about personal ads and online dating in a way few others can. I've met beautiful women from North America, Europe, Central and South America, Israel, China, Japan, and many other countries too. Let me share some tips with you about writing Online Personals that work!

So shall we begin?

The first step in contacting attractive women online - or handsome interesting men - is to learn the rules about writing Personal Ads. All of your ads should be written in a magnetic way - in other words, if your personal ads are written properly (and I'll show you the best ways below) they'll attract the women or men you're dreaming about. To succeed as "effective advertising," your Online Personals should:

1. "Target" your audience right in the headline;

2. State in very clear terms what the "Benefits" are to the reader for responding to your ad;

3. Specify what your best "Features" are as a person; and

4. This might be obvious, but you should ALSO ask your reader to reply to your ad!

The Online Personals Formula

Now let's analyze each part of the winning formula.

Targeting your ideal audience: The first part of the formula in creating effective online personal ads should be to "qualify" the reader so your best prospects write back to you - while those who are not right for you will simply pass you by.

Here's an example:

"If you're a hopeless romantic like me, and you're so fond of Romantic Comedies that you find yourself crying over the movie "When Harry Met Sally" even after the 20th time you've seen it, then we should definitely talk soon, because there's a lot of old movies we could be enjoying together!"

With regard to "reader benefits," you're wanting those who read your online personals to see how - by responding to your personal ads - they'll be gaining something important. In other words, "What's in it for me?"

For example:

"Not only am I fond of housekeeping and will volunteer to do all of our house-cleaning chores, but I make delicious French Toast and will gladly cook for you on the weekends!"

The difference between "features" and "benefits" (number two and number three on the list above) is important. You'll want your potential Soulmates to understand your features of course (for example, your height, the color of your eyes, your age, occupation, where you live and so on) while the "benefits" to knowing you would include other less tangible qualities like the example I offered above - and others like "your warmth, your compassion, and your great listening skills."

To complete your online personals, you'll want to include instructions (or a request) about what to do next. In other words, since you're wanting a reply to your ad, go right ahead and ask for one - and don't be shy about it either!

For example:

"If you'd like to improve your life - starting today - by having a terrific guy by your side, please go ahead and send me a short reply. Otherwise, I'll never know that you exist (and the same could be said for me with you) and indeed, that would be a great loss for all of our potential grandchildren!"

If you follow the guidelines I've just outlined for you, your experience with online personals will be a positive one! Having written thousands of Personal Ads myself, it's been my experience that well-written online personals can be one of the most important first steps in helping you find your Soulmate on the Internet.

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Website Content © 2012 Jay Reiss, M.S.W.
The Online Dating Coach
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